Why Fashion Brands Win Hearts (Not Just Followers) ko
Let’s be honest — we don’t just follow a brand because of their nice T-shirts. If that were true, your local supermarket’s clothing aisle would have 10 million followers on Instagram. The truth? People follow fashion brands for how they make them feel , not just for what they sell. As someone who’s spent years studying and writing about fashion trends, brand storytelling, and the psychology behind consumer love (and obsession), here’s what I’ve learned ๐ ๐ง 1. They Don’t Sell Clothes — They Sell Identity When you wear Nike , you’re not just wearing sneakers — you’re saying “I’m an athlete.” When you wear Dior , you’re saying “I’m luxury.” When you wear Off-White , you’re basically saying “I break rules, but make it fashion.” People follow brands that reflect the version of themselves they want the world to see. That’s why streetwear brands like Supreme or Fear of God have cult followings — they make people feel powerful, rebellious, and cool. ๐ซ 2. It’s About Belonging — Not Just...